In partnership with the global beauty powerhouse L’Oréal, a specially commissioned collection of hand-illustrated, custom-designed pure silk Twillies was created. A meaningful project celebrating the first anniversary of their collaboration with the South Asian Beauty Collective.

For a brand of L’Oréal’s scale and stature to select a Jag Sihra signature design for their VIP gifting was an extraordinary privilege. The collection was envisioned as a celebration of artistry, heritage and modern beauty, with each Twilly beginning as a hand-drawn artwork inspired by botanical motifs. These bespoke Twillies were gifted exclusively to L’Oréal’s VIP guests. This collaboration stands as a testament to L’Oréal’s commitment to championing diverse creative voices, and to the power of art-led design to elevate a moment into a keepsake of prestige, celebration and beauty.