From Big Egg Hunt To A Very Royal Celebration

Jag is proud to partner with Elephant Family, a UK-based conservation charity committed to protecting Asia’s wildlife and restoring vital habitat corridors for endangered elephants and other species. The work of Elephant Family is as impactful as it is imaginative. The charity focuses on restoring wild spaces and reconnecting ancient migratory routes for endangered Asian elephants and other native species. Their projects work closely with local communities, supporting sustainable livelihoods while protecting irreplaceable ecosystems. The collaboration between Jag and Elephant Family is a magical meeting of purpose. At its heart lies a shared belief in creativity as a force for good, where art becomes a vessel for change, and conservation is the narrative. From their first project together, Jag and the charity found their values perfectly aligned:

both are deeply committed to preserving the wild, celebrating biodiversity, and crafting with integrity. It is a partnership rooted in reverence for the natural world and a mutual desire to protect it for generations to come. In recognition of her unique artistic voice and passion for nature, Jag Sihra was invited to create not one, but two large-scale sculptural pieces for The Big Egg Hunt. A landmark public art exhibition that brought artist-designed eggs to iconic locations across London. Each piece was auctioned to raise vital funds for Elephant Family’s conservation work, further deepening the bond between artistic storytelling and real-world environmental impact.

In dedication to this cause, 10% of every sale from our coexistence collection is donated to support Elephant Family’s vital conservation work.