About Jag

St Martins College of Art & Design, UAL.

BA HONS TEXTILE DESIGN

Goldsmiths College, University of London

MA Fine Art Textiles

Jag Sihra is a multimedia, fine artist whose work celebrates the beauty, rhythm, and resilience of the natural world.

Trained at Central Saint Martins and Goldsmiths, London, Jag’s career has taken her from leading creative projects for British Airways and Virgin Atlantic to building her own brand of art-led lifestyle pieces that blend fine art with design integrity.

Born in Kenya, with Indian heritage and a London upbringing, Jag’s work is rich with cultural texture and infused with a deep respect for nature’s patterns, colours, and quiet strength. Her art draws inspiration from global journeys and the ever-changing natural forms that surround us, interpreted through bold palettes influenced by Impressionist and Fauvist masters.

A proud collaborator with the conservation charity, ‘Elephant Family’, and participant in The Big Egg Hunt 2025, Jag’s future focus lies in creating meaningful work that bridges art, conservation, and connection, honouring the beauty of the world we share, and contributing to the preservation of our wonderful planet for future generations.

Now based in Berkshire, Jag finds her truest purpose and inspiration in her young triplet boys, whose boundless curiosity and joy remind her daily, why wildlife conservation and coexistence is so important. “They are my reason, my muse, and my constant reminder to dream boldly and live creatively.”

Her art is a celebration of beauty, craft, and meaning. Pieces born from her original art and shaped with care, in collaboration with artisans who share her dedication to excellence, creating treasures that carry both artistry and soul.

Sustainability is woven through all she creates, with the belief that true luxury lies in longevity of pieces that endure, tell stories, and invite connection. Her work stands gently against fast consumption, offering instead a return to authenticity, to grace, and most importantly, to the enduring wonder of the natural world.

Project Director at Studio Jag Sihra

Sue McClure is a highly accomplished project and commercial director who specialises in bringing art to life on all manner of surfaces and product types for the Studio's luxury bespoke gifting collaborations.

With decades of experience in product development and all aspects of sales and supply chain management, her meticulous attention to detail and unwavering support of truly creative and imaginative gifting programmes makes her an invaluable asset to the team.

Fun fact; Jag was Sue's customer back in their respective Aviation careers and, amongst many highlights, together they were instrumental in launching one of the most iconic airline amenity kits for British Airways First in collaboration with Anya Hindmarch.