Our Commitment To Artisanal Heritage Through
Social Enterprise
We are proud to have partnered with a social enterprise based in India to create our beautiful, hand crafted Zardozi Embroidery and Kashmiri Bauble Christmas decorations. This has been a long-held dream of mine, realised after many years of working toward this kind of thoughtful, ethical production. This collaboration allows me to support and celebrate the work of skilled artisans and craftspeople, many from families who have perfected their craft over generations. Together, we create pieces that unite traditional craftsmanship with my own contemporary art, resulting in gifts made with heart and purpose. It brings me immense joy to know that each creation not only ensures fair wages and sustains artisan communities but will also become a gift that will be cherished by its recipient, carrying a story of artistry, integrity, and human connection.
Supporting eco-friendly choices
Creating awareness for craft is inextricably linked with promoting ecological choices with a few exceptions. The Indian crafts practitioner is perhaps the greatest conservationist who strives to live in harmony with his environment.
About our Partners
Sona Puri started her Craft House social enterprise 10 years ago, to preserve, showcase and share the talent of India’s artisans with the world. She works to raise the dignity of the Indian artisan and kindle an interest and support for an unsurpassed legacy of craft that spans millennia and spreads across the length and breadth of the land. Sona’s primary mission is to empower the artisan and lift up a community of people who are typically left behind. By choosing to directly support artisans, craft-based organisations and social causes, she creates a cycle of demand that nurtures hope, trust and long-term relationships.
Promoting Fair Trade & Supporting The Artisan
Ensuring fair prices that are mutually agreed with the artisans, while providing support with ideas and directing their immense talent in staying contemporary and relevant to a changing world. They work tirelessly to assist artisans in increasing their skills and improving their practices through assistance with production methods, working conditions, business practices and product development. .
Craft conservation as a collective effort
Helping Craft remain a sustainable, viable livelihood alternative for craftspeople and their next generations is a tremendous challenge facing the sector. A large variety of beautiful, rural craft does not make it to the popular markets and stores, remaining limited to local town centric sales and periodic exhibitions in larger cities. A vast number of artisans are still struggling with livelihoods. Perhaps the most important objective to achieve for these artisans, is to reach new markets and create new age, contemporary products setting into motion a cycle of repeat orders and purchase. This in turn would help in making craft a lucrative work option for the younger generations of these artist villages, and ensure their legacy.
